Correlation is an important criterion for us to understand the status of variables relative to each other. Correlation analysis, which is used in many places from products in the supermarket shelves to investment instruments, is in many parts of our lives. Although we do not realise it, understanding this approach, which affects our decisions in many areas, will give us an advantage in every aspect. What are we waiting for? Let's start!
Correlation is a statistical term that represents the strength and direction of the relationship between two variables. With the correlation value, the direction and magnitude of the relationship between two variables can be analysed. Correlation can take a value between -1 and 1. If the variables have a positive relationship and increase and decrease together, the correlation value is positive. The closer the correlation coefficient is to 1, the greater the relationship between the variables. If the variables move in the opposite direction and when one variable increases, the other decreases, the correlation value is negative. As the correlation coefficient approaches -1, the inverse relationship between the variables increases. To summarise, if the correlation coefficient is positive, there is a same directional relationship; if it is negative, there is an inverse relationship. You can examine the graphical representation of correlation in the picture below.
Many formulas have been developed to calculate the correlation coefficient. Pearson Correlation Coefficient, Spearman Rank Correlation Coefficient, Kendall Tau Correlation Coefficient and Point-Biserial Correlation Coefficient formulas can be preferred to calculate correlation. The most commonly used of these formulas is the Pearson Correlation Coefficient formula.
Pearson correlation formula can be used to calculate correlation. We can easily (!) calculate the correlation using the formula below.
I realise that you are getting away from the subject. We will not need to use this easy formula that uses averages and products of variables. We can do this in seconds with applications such as Excel, SPSS, Python. How? The rest of the article is waiting for you :)
In order to perform correlation analysis, we must first have the data of the variables. We can calculate the correlation coefficient using the correlation formula on these data. Of course, this is a long and tiring process. For this reason, choosing programmes such as SPSS, Python, Excel to calculate correlation will make our job easier.
One of the most used programmes today is of course excel. Let's examine how to calculate correlation in excel.
The CORREL excel formula is used to calculate correlation in Excel. This excel formula can be easily adapted to our work in the "=CORREL(data1; data2)" structure. The formula calculates the correlation value of the data written into it.
The following example shows the relationship between height and weight. In the data used, as the height increases, the weight value also increases. This positive relationship is also calculated by the correlation value, which is very close to 1.
If you want to learn more excel formulas for data analysis, you can review my article Excel Formulas for Data Analysis.
As a result of correlation analysis, the direction of the relationship between the data and the strength of the relationship can be easily understood. So what exactly does this do? For example, as a result of correlation analysis, related products are placed close to each other in the shelves. Related products are often preferred in discount campaigns. In the fields of finance and investment, investment instruments are examined by correlation analysis and portfolios are arranged according to this analysis. Correlation analysis, which seems very simple, is actually used in many parts of our lives.
The most important point to be considered in correlation analysis is that correlation may not be a cause and effect relationship. The fact that two variables move together does not mean that they affect each other. A third variable may cause two variables to move together. For example, there is a strong positive correlation between ice cream sales and sunbed sales. The reason for this correlation is another variable, air temperature.
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